The Danish Product Standard is founded on five key elements: Responsibility, Quality, Safety, Innovation and the Consumer. These epitomise both the working practices and aspirations of the Danish pig industry.
The DANISH Product Standard, referred to as "DANISH", and its sponsoring organisations aspire to supply quality products and are committed to innovation and delivering a high level of customer service, alongside an honest and responsible work ethos. It is these values which are the foundation of the DANISH-concept.
The DANISH-Standard is the farmer’s mark of assurance, confirming, that Danish legislation and the industry's own requirements have been adhered to, providing them with a recognised platform in the global marketplace
The DANISH-concept sets high standards for the production of pork and bacon products, reflecting both technical know how and an ability to influence key quality parameters throughout an integrated production chain. The application of this knowledge allows us to set high and meaningful standards in key areas affecting product quality, taste and safety as well as meeting the requirements for ethical and sustainable production.
The DANISH Product Standard was developed following close consultation with our business partners, customers and consumers in the many markets where Danish pork and bacon are sold and is ample evidence of a commitment to maintaining these high standards in the future.